Комментарии жюри: Светлана Службина

Лонг-лист

Скачать: Март 2020. Фестиваль товарных знаков
Новые товарные знаки с самым неожиданным неймингом
Скачано: 37, размер: 200.6 KB, дата: 08 Июл. 2020

Светлана Службина, генеральный директор «ИНТЭЛСОНЛАЙН», сервис POISKZNAKOV.RU

Вадим, спасибо за Ваш проект и концентрацию незаезженных, креативных работ! Это же колоссальный труд – из тысяч поданных заявок каждый месяц отобрать такие знаки, которые действительно чем-то цепляют. Очень интересно и свежо!

Старалась судить не строго, но во многих случаях не смогла справиться со своей субъективной оценкой. Никак не могу себе представить, что иду я такая в пятницу вся по моде в «рванье» «нарезаться». Вроде и пятница – день отличный, и «рванье» вполне себе звучно, а эмоция отрицательная возникает. Над продуктами от «Шпаны замоскворецкой» задумалась.

Удивительно, но тут никакого негатива в голове не промелькнуло, скорее возник интерес. Какие такие продукты производитель нам собирается предложить?! С «КЫШ-ВРЕДИТЕЛЕМ» пришлось побороться, до жути хочется впихнуть туда запятую. Победила любовь к запятым. А вот любовь к дефисам, видимо, не так сильна. Не смогла не поставить «ПОСИЖУКА» 10 баллов!

Чего захотелось при знакомстве со знаками:

— обязательно разузнать, что это такое, что «ЗОЖНО ВСЁ!» и какие такие «ГИГИ ЗА МОЗГИ» мне полагаются?!
— срочно попробовать десерт от «ГРЕЧА-ЧА» (ну а что, актуально)
— чтоб кузов был «НЕКРАШЕН НЕБИТ» (актуально всегда)
— приобрести ХАЛАТЕНЦЕ
— пообщаться с профессионалами пищевой индустрии в «FOODOVIK» (хотя я – вообще ни разу не профессионал этой самой пищевой индустрии)
— чтобы котик был «НЕ ОДИН ДОМА»

В целом, очень интересная подборка, хотя некоторые знаки, как мне кажется, попали в список совсем не заслуженно – не создается впечатления, что над ними действительно работали. «ОЙ, ВСЁ!»

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